Creative Direction Style
→ Iterative Guidance
Innovative work often uncovers many hurdles along the way. I help complex teams navigate technical limitations through transparency and testing. I believe in early prototyping to uncover the beating heart of each project and design around it. Design & Development are iterative processes that should build on top of the limitations.
→ Collaboration
Teamwork is essential. Every project is unique, its outcome shaped by the diverse experiences and tastes of the individuals involved. I believe the best results come when everyone takes ownership and contributes a piece of themselves to the end result. My role is in defining and adhering to the creative sandbox the team is playing in.
→ Hands-On
With a strong technical background, I love getting my hands dirty. I believe pixel pushing and meticulous attention to detail are best achieved through direct, hands-on involvement rather than through micromanagement or extensive feedback documents.